Romance seeks audience
The appeal of music coordination and the importance of an international competition
Music coordination admittedly sounds somewhat tedious. Two things are to be coordinated: classical music and a more or less voluntary audience. The match has to be an obvious one, as audiences and potential sponsors of the arts are in danger of disappearing. A sorrowful glance at tomorrow’s audiences seems to make it impossible to fully enjoy the musical moments of today. So where are all these examples of successful, casual and effortless music coordination coming from and how can the appeal of music coordination be explained?
This discussion forum will address common misconceptions and stereotypes about art versus pedagogy, top tier versus the masses, effort versus entertainment, and easily played versus easily available. There will be examples highlighting the natural course and the art of today’s music coordination. We will discuss the self-perception of artists and their coordinators, highlighting how the audience can profit from this process – particularly when the best of both can work together. The questions of why music coordination has not yet become a standard practice and which role the competition plays in this process will also be addressed.
￼Presentation: Markus Lüdke (managing director, Musikland Niedersachsen gGmbH)
Forum: Christian Edelmann (cellist and radio host, NDR Radiophilharmonie Hannover) | Lisa Unterberg (board member of Jeunesses Musicales Deutschland and project manager of the Podium-Festival)
Markus Lüdke studied music pedagogy at the Folkwang University of the Arts in Essen and mathe-matics at the Mercator University in Duisburg, Germany. Between 1999 and 20134, he directed the music program at the State Academy for Cultural Education Wolfenbüttel. Since March 2013, he has been the managing director of Musikland Niedersachsen gGmbH. His work is centered on the de-velopment and realization of advanced education programs in the fields of concert pedagogy and choir practice. With his many years of experience as a conductor and music agent, Lüdke is especially interested in the conception and realization of unexpected music event formats and the development and imple-mentation of cultural programs for the common benefit. He is an active member of several juries and advisory boards and the author of many articles. Since 2006, he directs the orchestra of the Braunschweig University of Technology.